Most blogging software is set-up to automatically ping one of the pinging services. In order to obtain maximum benefit from blog pinging, you will need to ping each individual pinging site every time you add new content to your blog.

Blog pinging services are usually free. The only drawback to using blog ping is that you must submit your blog every time you add new content.  If you own multiple blogs, this can become quite burdensome.

While this may seem like a daunting task, there are blog ping services that will ping multiple pinging sites for you. One of the more popular blog ping sites is Ping-o-Matic (pingomatic.com). Blog pinging services are easy to use and only require that you enter your blog title and URL. The service will then send your new blog post to several other pinging sites.

Unfortunately there are unscrupulous people who attempt to take advantage of the blog ping. These people will ping their blog frequently throughout the day, even though they haven't posted new content. This is known as "spinging" and if you engage in it you can count on getting blacklisted. In other words, don't do it.

Use the blog ping service properly and only ping after you have added new content. If you consistently submit your blog to pinging services after every new post, you should see an increase in traffic to your blog. If you don't, you might want to take another look at the content of your blog.

For a list of blog pinging services, visit:  seoblackhat.com/2005/09/05/rss-ping-list.

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