Remember bake sales and raffles?  With people becoming more weight conscious and many businesses, schools, and organizations banning anything resembling gambling those tried and true methods of fundraising are becoming obsolete. 

So what is the future of fundraising? Fundraising has taken the same direction as catalog shopping and video rentals.  Yes, fundraising has gone online. Online fundraising is a creative and resourceful fundraising idea that is Internet-driven using blogging and email techniques to bring in donations.

The advantage of web based fundraising is not just a lower overhead but also the ability to reach a larger charitable pool as well as recurring donations.  In the past an organization would be forced to stage a fundraising event once or twice a year often incurring a substantial expense and hoping to gain enough capital to keep the organization running until the next charity event but with online fundraising the donations can remain steady.

All it requires is a web page with a “donate now” button and a generous database of email addresses.  Email prospective donors and encourage them to forward the email.  Repeat the process periodically or allow the donors to set up a reoccurring donation for steady funds.

Online fundraising donors tend to be young, an average age of 38 and a slightly larger percentage are female and most have given to a charity before.  The donors tend to like the anonymity and the flexibility the web affords.   

The online donors also to be more generous than traditional donors being more inclined to donate a larger amount if they haven’t had to devote their own time of incur an expense of their own to attend a fundraiser.

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