The Good And Bad Sides Of Email Marketing

Sunday, 27 May 2007

Email marketing is an attractive option to make money. However, all roses have thorns. This one has too. Let’s talk about the beauty of this option and then we will take a look at the pricky side. The Good Side Of Email Marketing:

• You have a global reach. Borders are non-existent in email marketing. You can contact people at any corner of the world.
• This is a low cost marketing option. The cost of creating, implementing, experimenting, sending, and receiving mails amount to 78 per cent LESSER than that of 5000 paper-based mail version. You need less time, moolah, and resources for email marketing as compared to print advertising or direct mailing.
• This type of marketing is interactive. You can use videos, graphics, music, games, quizzes, and other innovative ideas to grab interest in an instant.
• This is the most personalized way of advertising for your product or service. It builds a special bond between you and your clients.
• With email marketing, your presence in office is not a must to enable your clients to understand your offers.
• You can measure the conversion rates, click-through rates, and other such details through special tools. Thus, you can actually measure your success!
• With custom-built or prepackaged lists, you contact only those clients who need your product or services. You can choose your targeted customers on the basis of area, age, purchasing power, and other factors. Thus, you save your time and get more positive results.
• With “unsubscribe” and opt-in options available, you pool customers who are truly interested in your products or services.
• You get a quicker response through email marketing. Usually, it takes 2-3 days to get response. The maximum response is received on the first day itself. On the other hand, direct mail campaigns take a week or two for generating response.
• It’s convenient, simple, and easy to email.
• You can do email marketing sitting comfortably on your couch and sipping a cup of hot coffee!

Ok, now we need to look at the not-so-pleasant part of marketing through emails.

The Bad Side Of Email Marketing: Getting tagged as spammer is not only bad, but worse part of this marketing option. It kills your business image.

Many marketers think that buying email lists from the internet is a good idea or sending bulk of emails frequently to a particular recipient will induce him or her to respond ultimately. THIS IS WRONG! On the contrary, you will be accused of spamming.

Hence, use opt-in list, be careful with words, and make every effort to maintain a spam free image. Email marketing is worth trying!

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