2. It is obviously a much faster method compared to other methods of advertising as it is a known fact that emails reach really fast – one can say that emails arrive almost instantly in some cases. Print media or postal mail cannot boast of speed or efficiency. This allows the advertiser to make the readers ‘read’ these messages by pushing them, as compared to waiting for potential consumers to come to your site to read the same messages.

3. They are easy to track. Using bounce messages and web bugs, receipts, and other tools, we can track the status of emails sent, rates at which they have been opened, and positive or negative feedback among other things.

4. It becomes much easier for advertisers to reach customers who have shown interest in a particular product by ‘opting in’ for the emails you may send them. This allows you access many customers who are already interested in your product or service, and thus makes it easier for you to sell.

5. More than 50% of all internet users check their mail every day. For many, it is the main reason to be online. This is a very important fact which we can exploit to our advantage. One can use email marketing to trigger other events like messages being sent automatically, or updating a user’s profile, or to confirm interest in a category of their choice.

6. Lastly, and quite prudently, it is among the most ‘green’ methods of advertising. There is no harm to the environment using this method, and you can simply delete an email you don’t want!

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