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Sunday, 22 April 2007 |
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Google has begun to implement video ads to go with its AdWords portfolio that it makes available to advertisers and marketers. These video ads are click-to-play and they go right along with Google’s text, image, and Flash advertising formats that its AdWords clients can use to market and sell their products and services in targeted, dynamic ways. Just as with all of Google’s other AdWords formats, these videos compete for space on affiliate websites.
Advertisers are given the option of bidding on their placement through either the cost-per-click or the cost-per-thousand-impressions formats that Google offers as its methods by which advertisers pay their commissions to Google in exchange for activity. The video ads are supported by both keyword targeted and site-targeted campaigns. An advertiser can therefore select to have their video served up on a specific website, or on websites’ pages within the affiliate network that directly relate to the content and theme of the video ad. And once again, as with the other formats of Google’s AdWords advertisements, these video ads can be geo-targeted to a specific country, region, state, community, and so on and so forth. But, in contrast to some of the very obtrusive and obnoxious video advertising that goes on in the realm of the Net, the visitors to a site featuring an AdWords video ad will be in complete control of their viewing experience, including whether or not they even have one. When a page featuring a Google video ad is downloaded, there will only be seen a static image. No video will play and there will be no movement and no sound, unless and until the reader at the page activates the video. Additionally, the video can be paused, stopped, fast-forwarded or rewound, and be volume-adjusted. With Google AdWords’ videos, the dynamics of a multimedia experience for selling are put into the hands of “the common man”. |
